I've been on a bit of a nostalgia kick lately (more on that in some other post), and for some reason I've been digging around on YouTube for old commercials from the Dallas-Fort Worth area that I remember from childhood.
I haven't found many, to be honest--but I did manage to unearth an audio clip of the best. jingle. ever. (Hit the tiny little play button on the tiny little bar that comes up in the link to hear the tune.) It comes from the old Dallas Times Herald newspaper's vintage ad for its classified section (yes, kids, there was an era before Craigslist). The ad ran on radio and, to a lesser extent, on TV from the late '70s though, if memory serves, the late '80s. (The Herald folded almost 20 years ago, in late 1991.)
No matter, though. Hear this jingle once, and you'll never, ever forget the long-defunct (or possibly reassigned--although that's hard to imagine) phone number for the Dallas Times Herald's classified section. Advertising wizards, take note: I've seen and forgotten a million of your post-modern, ironic, too-cool-for-school spots, but I will never, ever, ever forget 748-1414. Ever. That has to mean something, right?
I just sang the whole thing for my colleagues from memory. It's burned into my brain like a cattle brand. Now I'm trying to find an mp3 of it to add to my playlist. Cheers!
ReplyDeleteI just sang the whole thing for my colleagues from memory. It's burned into my brain like a cattle brand. Now I'm trying to find an mp3 of it to add to my playlist. Cheers!
ReplyDelete